zurück Home weiter

2.01.15 Campaign Goals

The Campaign Goals mask administers the goals of the marketing and distribution campaigns in the system. Among others, the goals, measured value and unit as well as the actual value for the campaign are stored here.

Tip: For more on this subject see chapter 4.1.04 The Contact System4.1.04 Das Kontaktsystem.

The mask consists of the following elements:

On the “master data list” tab:

Number: The element number defines distinctly the campaign in the system.

Campaign: This field defines the corresponding campaign to the defined campaign goals.

Goal: The goals of the campaign (e.g. image gain, customer loyalty, customer gain, turnover increase) can be assigned in the field.

Measured Value: The measured value for the Objective can be entered here.

Unit:The unit for the measured value can be entered here. In the example, the goal “customer gain” defined with the measured value of “100” und the unit with “amount”, 100 customers should be acquired.

Actual Value: The acual value for the campaign goal can be entered in this field.

Comments: Comment concerning the goal can be entered in this field.