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en:handbuch:kapitel_2:2.01.15_basic_-_kampagnenziel
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en:handbuch:kapitel_2:2.01.15_basic_-_kampagnenziel [2010/09/10 13:32] 192.168.0.89 |
en:handbuch:kapitel_2:2.01.15_basic_-_kampagnenziel [2019/10/25 14:11] (current) |
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| **Tip:** For more on this subject see chapter [[en:handbuch:kapitel_3:3.11.04_das_kontaktsystem_-_crm |3.11.04 The Contact System]]. | **Tip:** For more on this subject see chapter [[en:handbuch:kapitel_3:3.11.04_das_kontaktsystem_-_crm |3.11.04 The Contact System]]. | ||
| - | {{:en:handbuch:kapitel_2:campaigngoals.gif?direct}} | + | {{:en:handbuch:kapitel_2:objective.png|}} |
| The form consists of the following elements: | The form consists of the following elements: | ||
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| * **Number:** The element number specifies distinctly the campaign in the system. | * **Number:** The element number specifies distinctly the campaign in the system. | ||
| * **Campaign:** This field specifies the corresponding [[en:handbuch:kapitel_2:2.01.14_basic_-_kampagne|Campaign]] to the defined campaign goals. | * **Campaign:** This field specifies the corresponding [[en:handbuch:kapitel_2:2.01.14_basic_-_kampagne|Campaign]] to the defined campaign goals. | ||
| - | * **Goals:** The goals of the campaign (e.g. image gain, customer loyalty, customer gain, turnover increase) can be assigned in this field. | + | * **Goal:** The goals of the campaign (e.g. image gain, customer loyalty, customer gain, turnover increase) can be assigned in this field. |
| - | * **Measured Value:** The measured value for the Objective can be entered here. | + | * **Measurand:** The measured value for the Objective can be entered here. |
| - | * **Unit:**The unit for the measured value can be entered here. In the example, the goal "customer gain" defined with the measured value of "100" and the unit with "amount" defined, 100 customers should be acquired. | + | * **MeasurandUnit:**The unit for the measured value can be entered here. In the example, the goal "customer gain" defined with the measured value of "100" and the unit with "amount" defined, 100 customers should be acquired. |
| - | * **Actual Value:** The actual value for the campaign goal can be entered in this field. | + | * **ActualMeasurand:** The actual value for the campaign goal can be entered in this field. |
| - | * **Comments:** Comments concerning the goal can be entered in this field. | + | * **Note:** Notes concerning the goal can be entered in this field. |
en/handbuch/kapitel_2/2.01.15_basic_-_kampagnenziel.1284118359.txt.gz · Last modified: 2019/10/25 14:09 (external edit)
