User Tools
en:handbuch:kapitel_2:2.01.15_basic_-_kampagnenziel
Differences
This shows you the differences between two versions of the page.
| Both sides previous revision Previous revision Next revision | Previous revision | ||
|
en:handbuch:kapitel_2:2.01.15_basic_-_kampagnenziel [2009/08/18 13:11] 192.168.0.54 |
en:handbuch:kapitel_2:2.01.15_basic_-_kampagnenziel [2019/10/25 14:11] (current) |
||
|---|---|---|---|
| Line 1: | Line 1: | ||
| - | [[2.01.14_basic_-_kampagne|{{|zurück}}]] [[en:handbuch:handbuch|{{|Home}}]] [[2.01.16_basic_-_verkaufstrichter|{{|weiter}}]] | + | [[2.01.14_basic_-_kampagne|{{|previous}}]] [[en:handbuch:handbuch|{{|Home}}]] [[2.01.16_basic_-_verkaufstrichter|{{|next}}]] |
| - | ====== 2.01.15 Campaign Goals ====== | + | ====== 2.01.14 Campaign Goals ====== |
| - | The Campaign Goals mask administers the goals of the marketing and distribution campaigns in the system. Among others, the goals, measured value and unit as well as the actual value for the campaign are stored here. | + | The **Campaign Goals** form administers the goals of the marketing and distribution campaigns in the system. Among others, the goals, measured value and unit as well as the actual value for the campaign are stored here. |
| - | **Tip:** For more on this subject see chapter [[4.1.04 The Contact System]][[4.1.04 Das Kontaktsystem]]. | + | **Tip:** For more on this subject see chapter [[en:handbuch:kapitel_3:3.11.04_das_kontaktsystem_-_crm |3.11.04 The Contact System]]. |
| - | {{:handbuch:kapitel_2:kampagnenziel.gif?direct}} | + | {{:en:handbuch:kapitel_2:objective.png|}} |
| - | The mask consists of the following elements: | + | The form consists of the following elements: |
| - | On the "master data list" tab: | + | On the "Master Data" tab: |
| - | * **Number:** The element number defines distinctly the campaign in the system. | + | * **Number:** The element number specifies distinctly the campaign in the system. |
| - | * **Campaign:** This field defines the corresponding campaign to the defined campaign goals. | + | * **Campaign:** This field specifies the corresponding [[en:handbuch:kapitel_2:2.01.14_basic_-_kampagne|Campaign]] to the defined campaign goals. |
| - | * **Goal:** The field Objective(Zielsetzung) can be assigned in Collections (see administration guideline/manual) the goals of the compaign können in den Collections (siehe Administrationsleitfaden) die Ziele der Kampagne (beispielsweise Imagegewinn, Kundenbindung, Kundengewinnung, Umsatzsteigerung etc.) zugeordnet werden. | + | * **Goal:** The goals of the campaign (e.g. image gain, customer loyalty, customer gain, turnover increase) can be assigned in this field. |
| - | * **Measured Value:** Hier kann die Messgröße für die Zielsetzung der Kampagne eingegeben werden. | + | * **Measurand:** The measured value for the Objective can be entered here. |
| - | * **Unit:** Her kann die Einheit für die Messgröße der Zielsetzung eingegeben werden. Im Beispiel wird das Ziel "Kundegewinnung" mit der Messgröße "100" und der Einheit "Stück" definiert, also sollen 100 Kunden gewonnen werden. | + | * **MeasurandUnit:**The unit for the measured value can be entered here. In the example, the goal "customer gain" defined with the measured value of "100" and the unit with "amount" defined, 100 customers should be acquired. |
| - | * **Actual Value:** Dieses Feld ermöglicht die Eingabe des Istwertes für die Zielsetzung der Kampagne.. | + | * **ActualMeasurand:** The actual value for the campaign goal can be entered in this field. |
| - | * **Comments:** Dieses Feld ermöglicht die Eingabe von Bemerkungen zur Zielsetzung. | + | * **Note:** Notes concerning the goal can be entered in this field. |
en/handbuch/kapitel_2/2.01.15_basic_-_kampagnenziel.1250593908.txt.gz · Last modified: 2019/10/25 14:09 (external edit)
