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en:handbuch:kapitel_2:2.01.14_basic_-_kampagne [2010/09/10 10:38] 192.168.0.89 |
en:handbuch:kapitel_2:2.01.14_basic_-_kampagne [2019/10/25 14:11] (current) |
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[[2.01.13_basic_-_kontakt|{{|previous}}]] [[en:handbuch:handbuch|{{|Home}}]] [[2.01.15_basic_-_kampagnenziel|{{|next}}]] | [[2.01.13_basic_-_kontakt|{{|previous}}]] [[en:handbuch:handbuch|{{|Home}}]] [[2.01.15_basic_-_kampagnenziel|{{|next}}]] | ||
- | ====== 2.01.14 Campaign ====== | + | ====== 2.01.13 Campaign ====== |
The **campaign** form administers the marketing and sales/distribution campaigns in the system. Among others, the person responsible for the campaign, the class and status, the time span, the target group and goals, as well as the financial parameters of the campaign are administered here. | The **campaign** form administers the marketing and sales/distribution campaigns in the system. Among others, the person responsible for the campaign, the class and status, the time span, the target group and goals, as well as the financial parameters of the campaign are administered here. | ||
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**Tip:** For more on this subject see chapter [[en:handbuch:kapitel_3:3.11.04_das_kontaktsystem_-_crm |3.11.04 The Contact System]]. | **Tip:** For more on this subject see chapter [[en:handbuch:kapitel_3:3.11.04_das_kontaktsystem_-_crm |3.11.04 The Contact System]]. | ||
- | {{:en:handbuch:kapitel_2:campaign.gif?direct}} | + | {{:en:handbuch:kapitel_2:campaign1.png|}} |
The form consists of the following elements: | The form consists of the following elements: | ||
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* **Contact Persons:** This field specifies the customer's contact person (see mask [[en:handbuch:kapitel_2:2.01.21_basic_-_ansprechpartner|Contact Person]]). | * **Contact Persons:** This field specifies the customer's contact person (see mask [[en:handbuch:kapitel_2:2.01.21_basic_-_ansprechpartner|Contact Person]]). | ||
- | {{:en:handbuch:kapitel_2:campaign2.gif?direct}} | + | {{:en:handbuch:kapitel_2:campaign2.png|}} |
On the "Targets" tab: | On the "Targets" tab: | ||
- | * **Objectives:** The campaign goals can be defined here. These goals can be administered in the Campaign Goals mask. | + | * **Goals:** The campaign goals can be defined here. These goals can be administered in the mask [[en:handbuch:kapitel_2:2.01.15_basic_-_kampagnenziel|Campaign Goals]]. |
- | {{:en:handbuch:kapitel_2:campaign3.gif?direct}} | + | {{:en:handbuch:kapitel_2:campaign3.png|}} |
On the "Financial data" tab: | On the "Financial data" tab: | ||
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* **Actual Costs:** The incurred costs of the campaign are entered here. | * **Actual Costs:** The incurred costs of the campaign are entered here. | ||
- | {{:en:handbuch:kapitel_2:campaign4.gif?direct}} | + | {{:en:handbuch:kapitel_2:campaign4.png|}} |
On the "Misc" tab: | On the "Misc" tab: | ||
- | * **Projects:** The projects which have been acquired through the campaign can be assigned here. The projects can be defined and modified here. | + | * **Projects:** The projects which have been acquired through the campaign can be assigned here. The [[en:handbuch:kapitel_2:2.02.02_projekt|projects]] can be defined and modified here. |
* **Comments:** Comments on the customers can be entered in this field. | * **Comments:** Comments on the customers can be entered in this field. | ||